Professional Skills
Experience
Digital Marketing Manager
As Marketing Manager, I led full-spectrum digital initiatives including automation, SEO/SEM, paid advertising, and brand strategy. I executed high-performing, data-driven campaigns across email, social, and search—resulting in record lead generation, a 50% increase in conversions, and a complete brand repositioning across two major rebranding phases.
Marketing Executive
Oversaw digital marketing efforts including social media, email campaigns, and ad performance. I worked cross-functionally to ensure cohesive messaging and used market insights to drive conversion and brand visibility across digital platforms.
Marketing Specialist
Managed multi-channel B2B/B2C marketing strategies focused on content development, lead generation, and campaign performance. I collaborated with creative and sales teams to launch targeted digital campaigns that improved engagement by 34% and significantly enhanced brand presence.
Executive-Content Development
Led content creation across digital and print formats, shaping brand communications and supporting cross-departmental marketing initiatives. My work improved messaging consistency and engagement across internal and external channels.
Education
MBA, Marketing
SZABIST, Karachi
Majored in digital strategy, brand development, and consumer behavior analysis.
Higher Secondary – Pre-Engineering
Bahria College, Karachi
Emphasis on analytical problem-solving and foundational technical education.
BBA, Marketing
PAF KIET, Karachi
Focused on integrated marketing communications, e-commerce, and advertising.
Secondary School – Science
Clifton High School, Karachi
Built foundational academic skills with a focus on science and mathematics.
My Projects
Project Management Admin Panel
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To do Dask List App
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Architecture Company Website
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Project Management Admin Panel
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To do Dask List App
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Architecture Company Website
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To do Dask List App
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Architecture Company Website
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Certifications
What I Do
Brand Positioning & Strategy
Lead rebranding initiatives, align messaging with business goals, and manage multi-platform brand consistency.
E-Commerce Growth
Optimize customer journeys, conversion funnels, and online engagement through strategic digital marketing and automation.
Content Creation
Implement AI tools and smart methods to enhance brand personalization in each content and reduce manual workload by up to 60%.
Content Strategy
Craft and execute end-to-end content strategies across email, social media, blogs, and more to drive lead generation.
Performance Marketing & Analytics
Run high-performing campaigns across Google Ads and Meta platforms, supported by deep analytics and A/B testing.
AI-Driven Marketing Automation
Design and deploy intelligent workflows using Make.com, Zapier, and n8n to streamline marketing operations and boost efficiency.