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Marketing Portfolio
My work focuses on aligning creative, messaging, and analytics to drive predictable growth.
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Research PORTFOLIO
In-depth research conducted to understand consumers, markets, and digital behavior.
Marketing portfolio
Social Media Strategy · Content Direction · Market Analysis · Campaign Execution
Research portfolio
Marketing Research Publications & Findings
My quantitative and qualitative findings grounded in marketing theory and real consumer behavior.
Factors Affecting Customer Preferences in Online Banking: A Case of HSBC in Pakistan
Discover what drives HSBC Pakistan customers to choose online banking—security, ease, convenience, and product variety—so banks can build trust and boost adoption.
An Analysis of the Motivating Factors for Consumers to Purchase Branded Watches
Discover why UK consumers choose branded watches—driven by social status, emotional value, trusted recommendations and perceived quality—revealed in a 100-respondent study with actionable marketing insights.
A Critical Review Of The Role Of Manager Using Social Networking To Develop Customer Service Strategies: a case study of Checkmate INC Pakistan
Examine how managers at Checkmate INC Pakistan use social networking platforms to enhance customer service, strengthen engagement, and develop data-driven strategies.
An Empirical Analysis of The Factors Influencing Consumer’s Online Purchasing Behavior in China
An empirical study revealing convenience, product range, customer service, privacy/security and information availability as the key drivers shaping Chinese consumers’ online purchasing—clear, actionable insights for e-commerce marketers.
Work With Me!
Ready to take your digital marketing to the next level? Let’s discuss your goals and how I can help.
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Dubai, United Arab Emirates
Karachi, Pakistan